Optical distortion essay

Optical Distortion, Inc.

Since ODI is confident of the product, they should expect every time they give a free trial of 1, pairs, they would convert them to a customer.

Whilst this is a very high margin return investment, the downside is that is requires a high level of start-up capital and a bi marketing push.

Optical Distortion

Pricing Policy ODI is defining a new technology and product for the target market and given the fact they have already had several successful trials with farmers in California and Oregon, I believe they should follow the market-skimming pricing strategy.

From exhibit 3, California has farms with flock size of 20, or more in It has not proved possible chemically or genetically to duplicate the chickens reduced vision resulting from the cataracts, but a chicken wearing the ODI lenses has its vision reduced enough to obtain the good behavior the Arizona farmer observed.

In a chicken farmer in Arizona had a flock of chickens that developed a severe cataract problem. Cutting their beaks though not only traumatizes the chickens, but also alters the way chickens naturally consume food, making it more difficult to eat their grain.

Should they be successful however, the potential for profits are enormous. Not only are there larger potential returns for any given farm, this allows for less total marketing needed, with time and effort saved by having fewer farms to approach relative to targeting smaller firms whereby the number of farms to target is greater.

Optical Distortion

This case was prepared by Randall Wise and Darral G. The dominant birds peck the submissive ones and the pecking goes on increasing to the point of cannibalism.

Of key concern to farms would be value proposition of this new product and process.

Optical Distortion, Inc Essay

Beyond this, analysis showed that nearly 1 56 pounds of feed could be saved Optical distortion essay day. By targeting the larger farms, every farm penetration has the potential for sales ofor Optical distortion essay, depending on the size of the farm.

Cutting their beaks though not only traumatizes the chickens, but also alters the way chickens naturally consume food, making it more difficult to eat their grain. ODI so its product can penetrate the market with sustainable contribution? Whilst this is a very high margin return investment, the downside is that is requires a high level of start-up capital and a bi marketing push.

Also, Garrison believes that a farm would have to have at least 10, birds to be sold profitably by ODI. Like so many other great discoveries, our product concept was discovered quite by accident.

Of key concern to farms would be value proposition of this new product and process. Taking all of this into consideration, it is clear that the desire for farms to have a means of reducing these problems is very high. The lens reduces the vision of the chicken to roughly 12 inches, forcing the chickens to constantly have their beaks down to search for food or their pathway to wander, in turn making it very difficult to differentiate between the submissive chickens from the dominant ones.

For many weeks, these chickens deliver a sparse yield of eggs, gradually coming back up to what would almost be their full potential. While the method of debeaking has proven effective, as mentioned, there are side effects.

Both problems were quite serious because, as Daniel Garrison explained, "No farmer is going to spend time looking into the eyes of his chickens to make sure the lenses are still there and the eyes are not bloodshot. Since the company has limited resources to invest in their marketing campaign to begin with, it important to market the product o the segment that is likely to yield the largest and most instant results and do so with a minimum level of cost.

Moreover, other factors tend to increase the value customers will place on the lenses. Fourth, consider the extremely limited sales force of ODI in the initial phrase, focusing on large farms can bring more contributions for the company.

Table 1 below summarizes the pricing and penetration rate that I forecast for the next 5 years. Taking all of this into consideration, it is clear that the desire for farms to have a means of reducing these problems is very high. Product Characteristics With chickens being social birds, they follow a social structure; a literal pecking order.

Marketing should be around the following factors: Fourth, consider the extremely limited sales force of ODI in the initial phrase, focusing on large farms can bring more contributions for the company.

Additionally, these lenses would not cause any trauma and they would cater to the problem at hand without any significant side-effects. Garrison, Daniel Garrison's father - working with Ronald Olson, the owner of a large chicken farm in Oregon.

This is essentially the reason for mortality rates being reduced to as little as 4. This is essentially the reason for mortality rates being reduced to as little as 4. Of great importance is the fact that the rate at which chickens have lenses inserted is roughly the same as the rate at which chicken can be debeaked per hour vs.

This would also allow the use of only 1 office rather than being spread across the country that would require multiple offices and in turn, more Regional Managers, Admin Staff, Shipping Clerks and rent. Farm What is the optimal pricing policy for Optical Distortion, Inc.

Focusing on large farms has several benefits: The model is developed from managerial judgment and available secondary data. By targeting the larger farms, every farm penetration has the potential for sales ofor more, depending on the size of the farm.

Product Characteristics With chickens being social birds, they follow a social structure; a literal pecking order.Free Essay: Ekonomski fakultet u Sarajevu Katedra za Marketing Editors: dr Nenad Brkić Emir Agić Optical Distortion, Inc. (A) U jesen godine, Daniel.

Free Essay: Introduction Optical Distortion Inc. is a small new company with a patent for an innovative new product which is a contact lens designed to. Read Optical Distortion, Inc. free essay and over 88, other research documents.

Optical Distortion, Inc. Optical Distortion, Inc. (ODI) ODI should price its lenses at $ cents per pair. ODI should engage in price skimming. A contact lens for chickens invented by Optical Distortion, Inc, is probably an amazing tool for farmers to handle their chickens easily.

A chicken wearing the ODI lenses has its vision reduced enough to obtain the good behaviors the farmers expected.

Optical Distortion, Inc Essay

Introduction Optical Distortion Inc. is a small new company with a patent for an innovative new product which is a contact lens designed to impair 1, Words | 5 Pages Optical Distortion, Inc/5(1).

Optical Distortion Inc. is a single product company that produces contact lenses for chickens. ODI believes that the use of contact lenses for chickens is a superior solution for poultry farms relative to the current alternative manners that farmers use to prevent cannibalism among their chickens – something that is the cause of mortality rates [ ].

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